Dar es Salaam

Princely Hope-Glorious is a Tanzanian leader in immersive media technologies, storytelling, culture, and the creative industries, pioneering the use of VR, AR, and AI to expand how African narratives are created, preserved, and shared.

As the Founding Partner and Director of OnaStories Group, he has spent the past 13+ years producing emerging media formats and designing systems that enable African stories. He has been at the forefront of digital transformation and participatory storytelling, working with UNESCO, The World Bank, Meta, UNHCR, WFP, UNCDF, DW Akademie, and Tanzania’s National Museum on projects ranging from cultural archiving and immersive media to national storytelling frameworks.

He has served as Communications Director for the United States–Tanzania ICT Partnership, led national campaigns on maternal nutrition, launched Tanzania’s first-ever Augmented Reality story gallery, and built myriad platforms for communities to document and shape their own narratives.

Recognized as an Institut Français Digital Culture Leader (2024), CDEA Creative Economy Leader (2024), Aga Khan Media Futures Innovator-in-Residence (2020), and East Africa Media Lab Fellow (2017), Princely’s focus is on redefining how stories move between people, institutions, and the technologies of the future.

He is currently founding Desturi Culture Lab, an initiative exploring African aesthetic heritage, material culture, creative practices, and the cultivation of slow, designed desire.